Overview

For this class project, I assisted in creating a branding concept for Posh Grooming, a fictional high-end luxury pet grooming service located in Malibu, California. The client requested an elegant and classy look with a beachy color palette to reflect both the upscale nature of the brand and its coastal environment. I helped bring this vision to life by incorporating soft, serene tones inspired by the Malibu coastline—muted sands, soft blues, and calming whites—while maintaining a luxurious, sophisticated feel. The final logo combines elegant typography with minimalist iconography, embodying both refinement and a laid-back beach vibe.