Overview

The RKD Construction Supply Rebranding Project was an initiative to transform the company’s visual identity, modernizing its presence in the competitive construction supply industry. The primary objective was to craft a bold, cohesive, and recognizable brand identity that resonated with both its loyal customer base and new prospects.

Through close collaboration with company managers, I gained valuable insights into the company’s core values, mission, and goals. These conversations shaped the creative direction, ensuring that the new logo and brand identity embodied the company’s essence while appealing to its target audience of contractors, builders, and industry professionals.

Duration

4 months

Deliverables

Logo, Brand Guidelines, eCommerce Website

Tools

Figma, WordPress, Illustrator, Photoshop

Research and Strategy

  • Conducted an in-depth analysis of RKD’s competitors to identify key trends and differentiation opportunities.
  • Explored the company’s history and mission to ensure the visual identity reflected its roots while embracing a modern aesthetic.
  • Collaborated with managers to understand customer expectations and align the branding with their needs.

Logo Design

The new logo combines strong geometric forms and industrial-inspired typography, symbolizing reliability, precision, and innovation.

  • Color Palette: A bold combination of steel gray and construction orange was chosen to convey strength and energy.
  • Iconography: A simplified construction tool motif was integrated to subtly represent the industry while keeping the design modern and versatile.

Brand Guidelines

Developed a comprehensive branding guide to ensure consistency across all touchpoints, including:

  • Logo usage guidelines for print and digital media.
  • Typography hierarchy, featuring bold sans-serif fonts for headlines and legible fonts for body text.
  • Color specifications with complementary secondary colors for flexibility.
  • Applications for marketing materials, business cards, and signage.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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E-commerce Website Development

  • Platform Selection: Developed the e-commerce site on WordPress with WooCommerce, offering a flexible and scalable solution to manage the company’s inventory and sales.
  • User Experience: The website was designed to prioritize user experience with:
    • Clear product categories for easy navigation
    • High-quality product images and descriptions that showcase the items
    • Quick and secure checkout process with multiple payment options
    • Search functionality to help customers find the products they need efficiently.
  • Mobile-Responsive Design: Ensured the website was fully optimized for mobile users, knowing that many customers may browse and make purchases from their phones.
  • Order Tracking & Account Management: Integrated features that allow users to track their orders, view past purchases, and manage their accounts with ease.