Posh Grooming

Overview

As part of a class project, I contributed to creating a branding concept for Posh Grooming, a fictional luxury pet grooming service based in Malibu, California. The client envisioned an identity that would seamlessly blend elegancewith the laid-back charm of Malibu’s coastal environment.

The project’s goal was to design a brand that would:

• Appeal to a high-end clientele.
• Embody sophistication and refinement while remaining approachable.
• Evoke a sense of serenity inspired by the Malibu coastline.