McKinley faced a significant hurdle: its appointment system was outdated and inconvenient, leaving users frustrated and disengaged. The goal was clear—design a mobile app that provides an intuitive, efficient, and user-centered solution for scheduling and managing appointments.
The app would not only simplify appointment processes but also improve user satisfaction and boost client engagement.
Duration
8 Weeks
Deliverables
High Fidelity App, User Research
Tools
Figma, Illustrator, Photoshop
Understanding the Users
The foundation of the project was built on insights from user interviews, which revealed:
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Usability Challenges
- Users found the current website hard to navigate, especially when searching for specific pages or services.
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A Complex Appointment Process
- Scheduling initial services was particularly frustrating, as users had to call instead of booking online.
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The Need for an Online Appointment System
- Users expressed a clear preference for a streamlined online scheduling system, eliminating the need for phone calls.
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Difficulty Retrieving Information
- The overwhelming amount of information on the website made it hard to find details quickly and efficiently.
These insights shaped every design decision, ensuring the app addressed real user pain points.
Personas
- To ground the design in real-world scenarios, we developed detailed user personas that captured the needs, goals, and frustrations of McKinley’s diverse clientele.
Mapping the User Flow
- A seamless user flow was mapped out, ensuring users could navigate the app effortlessly—from browsing services to confirming appointments.
Low-Fidelity Prototypes
- Focused on structure and functionality.
Mid-Fidelity Prototypes
- Enhanced with key design elements and interactions.
High-Fidelity Prototypes
- Polished, interactive, and ready for usability testing.
