Overview

Loomy is a customizable lighting brand created for expressive, budget-conscious young adults. At the heart of the brand are DIY lamp kits that are fun, affordable, and deeply personal. Each kit includes modular geometric frames, colorful string options, and mood-inspired themes. Users can build a light that reflects their style, emotions, and environment.

These kits are easy to assemble, renter-friendly, and endlessly adaptable. Loomy transforms any space into something that feels intentional and alive. By combining emotional design, creative play, and accessibility, it turns lighting into a tool for self-expression rather than just decor.

DURATION
  • 16 weeks
DELIVERABLES

  • Brand guidelines

  • Product design (4 lamps, packaging, 3D renderings)

  • Marketing assets

  • E-commerce Website

TOOLS
  • Illustrator
  • Photoshop
  • InDesign
  • WordPress

Research & Discovery

QUESTION
How can home decor help young adults express themselves affordably and without long-term commitment?

Through secondary research, I explored how interior design affects mood, identity, and spatial perception, especially in small or temporary living spaces. I examined expressive and sustainable brands and studied design approaches that emphasize adaptability, sensory experience, and inclusivity. Lighting, texture, and personalization emerged as powerful tools for transforming a space into something that feels like home.

To better understand real user needs, I conducted two surveys with over 150 young adults living in apartments, dorms, or shared housing. The results revealed a strong desire for personalization paired with limited access to flexible and affordable solutions. While collecting visual inspiration, I discovered a vintage 1970s Paul Secon Sompex Plastic String Art Swag Lamp. Its geometric form and colorful string details inspired the foundational aesthetic of what would become Loomy.

TARGET AUDIENCE
  • Young adults in apartments, dorms, and shared spaces
  • Creative individuals seeking affordable, expressive design
DESIGN INSIGHTS
  • Mood and identity are shaped by lighting and texture
  • Customization needs to be easy, affordable, and fun
PAIN POINTS
  • Limited budget, space, and time
  • Restrictions on permanent decor solutions
INSPIRATION
  • 1970s Paul Secon string art lamp
  • Sculptural, modular, and playful visual style

Key insights from surveys

93

said personalizing their space is essential to their emotional well-being

70

said budget was the biggest barrier to decorating their space

61

said lighting was the most important to making a space feel personal
PROBLEM
Young adults in short-term living situations need adaptable, commitment-free decor solutions that balance affordability, quality, and personal expression.


Logo Development

The Loomy logo was designed to be clean, friendly, and versatile. I wanted it to feel approachable and modular, just like the product itself. Rounded letterforms and subtle geometry give it a playful yet refined look.

The final brand system includes:

  • Horizontal and vertical wordmarks

  • A set of lamp-inspired icons

  • A logo that works across print, digital, and packaging applications

LOGO IDEATIONS
FINAL LOGO
ICONS

Brand Guidelines

The Loomy brand identity is built around color, flexibility, and joy. The brand system includes:

Typography:
  • Noopla for the logotype
  • Macha for body text and headings
Color Palette:
  • Black, white, light blue, pink, orange, and green
  • A rainbow gradient representing a spectrum of moods and feelings
Graphic Assets:
  • Lamp icons
  • Circular type badges
  • Line patterns and stacked letterform motifs
  • Icon-based repeat patterns for packaging and merchandise

Together, these elements create a cohesive, expressive identity that adapts easily across different touchpoints.

Packaging Design

Loomy’s packaging experience was designed to match the product’s values—personal, vibrant, and fun.

  • EXTERIOR:

    • The top of the box features the vertical logo and a large lamp illustration, color-matched to the user’s chosen string

    • A circular type badge adds personality

    • Side panels use lamp icon patterns based on the selected lamp style

  • INTERIOR:

    • The inside walls are color-matched to the selected string

    • A repeating letterform pattern adds depth and visual rhythm

PACKAGING

Inside the Box

LIGHTBULB BOX
  • Decorated with a rainbow gradient and line art pattern
STICKERS
  • Includes a set of lamp character stickers
YARN & OTHER COMPONENTS
  • Organized packaging for the yarn, cord & socket
INSTRUCTION MANUAL

  • Features the logo and lamp icon that match the selected kit

  • Includes a cutout window that reveals the rainbow gradient below

  • Offers clear assembly steps and stringing pattern inspiration

FULL SET

E-commerce Website

The Loomy website is an ecommerce platform designed for clarity and personality.

  • The homepage introduces the lamps and brand story

  • The shop page features all available lamp kits

  • The about page explains the mission, design philosophy, and process

Photography of the lamps and packaging adds visual consistency across digital and physical touchpoints.

Lamp Development

I began prototyping by designing 3D models of the lamp forms. These were exported and laser-cut from wood.

Each lamp includes:

  • Panels with notches that make stringing easy

  • A top and bottom ring to hold the structure together

  • A top ring that fits securely around the light socket

The design allows for flexibility in assembly and endless variations in how users apply string colors and patterns.

3D MODELS
FINAL PRODUCTS