Fresh Reminders: A Food Waste Advocacy Campaign
This creative campaign tackles the global issue of food waste by focusing on households, where a significant portion of discarded food originates. The initiative reimagines the everyday fruit stickers from popular brands like Dole, Cuties, and Chiquita as visual prompts that encourage mindful consumption.
Each redesigned sticker serves as a friendly reminder to eat the produce you’ve purchased before it spoils—combining practicality with advocacy. By making these subtle yet powerful changes, the campaign aims to spark eco-conscious habits, reduce the environmental strain caused by food waste, and help individuals save money through responsible consumption.
