Doty Coffee Company is a personal passion project aimed at exploring branding possibilities for a hypothetical coffee shop. With creativity as the main ingredient, the project allowed me to experiment with design concepts and build a cohesive identity that reflects the charm and warmth of a modern coffee shop.
The brand identity was designed to embody the following qualities:
- Welcoming and approachable: A space where coffee lovers feel at home.
- Modern yet timeless: Clean lines and classic elements balanced with contemporary trends.
- Crafted with care: Attention to detail, echoing the craftsmanship of a perfectly brewed cup.
Duration
1 Week
Deliverables
Logo, Brand Identity
Tools
Illustrator, Photoshop
