Overview

The George Nelson: A Symbol of Modernism exhibit celebrated Nelson's impact on mid-century design with a cohesive brand identity inspired by his philosophy. This identity informed all aspects, including the logo, signage, marketing, exhibit space, and website, which offered a preview and interactive content. Together with displays and audiovisual elements, these features created an immersive experience showcasing Nelson's enduring influence on modern design.

Research

I conducted an in-depth study of George Nelson's work and design philosophy to inform the thematic direction of this exhibition. Inspired by his iconic contributions to mid-century modern design, I chose a theme that would celebrate the clean lines, functional elegance, and timeless aesthetic that define his creations. My goal was to craft an experience that not only showcases Nelson's work but also immerses visitors in the innovative spirit and visual harmony that marked mid-century modernism.

Moodboard

Research

Research

Research

Brand Guidelines

I developed a cohesive branding guide for the exhibition, drawing inspiration from the colors, fonts, and stylistic elements characteristic of the mid-century modern era. This approach ensures that every aspect of the exhibition’s visual identity reflects the aesthetic principles and cultural nuances of the time.

Brand Materials

Promotional Poster

Entry Ticket

Banners

Website

Website Design

The website includes a well-structured homepage that introduces the exhibition, providing essential details about its theme, location, and dates. A dedicated shop page showcases a curated selection of products inspired by the exhibition, offering visitors an opportunity to take a piece of the experience home. Additionally, the ticketing page offers a seamless process for purchasing entry tickets, with clear information on available dates, pricing, and entry options, making it easy for users to plan their visit.

Home Screen

Shop Page